![]() “The new economy of games,” Burnham said, “is meshing with the fashion world, and the way those drops are executed, in a really synergistic way.”įashion designers also have the power to elevate a gamer’s style. Given how popular special skins have become, the blurring between fashion and gaming was inevitable. Also, for DJ and samurai Yasuo, a force shield emanates Aape by A Bathing Ape’s simian logo. 28 to earn enough points for high-end skins, or in-game looks, designed by Louis Vuitton and Aape by A Bathing Ape in the fighting-and-strategy-heavy PC game “League of Legends.” In the game, a fierce sharpshooter named Senna blasts her Louis Vuitton-monogrammed cannon, while the French fashion house’s flower logo is illuminated under her feet. Looking toward next year, gamers have until Jan. After beating the game, the player is rewarded with a real-life breathing exercise in a virtual utopia. Set in 2031, the imaginary world could be germane today with COVID-19. 6, Balenciaga is launching the allegorical adventure game “Afterworld: The Age of Tomorrow,” which will double as a reveal for its fall 2021 collection. There are so many ways - recent and upcoming - to play dress-up in the virtual life. Noting how many so-called hypebeasts who obsess over fashion are also gamers, she added: “The prototypical nerds have evolved to a point where they are very style-conscious. With the pandemic upending in-person fashion shows and traditional sartorial marketing, “designers want to tap into the cachet of games and the strength of that audience and make themselves relevant in a new high-tech world,” said Van Burnham, a former fashion designer and author of “Supercade: A Visual History of the Videogame Age 1971–1984” and its sequel, which she will self-publish next year. The market research firm also estimates that there are now 244 million video game players in the U.S., or 30 million more than in 2018. ![]() With the holiday releases of the latest PlayStation and Xbox consoles, video game spending is expected to reach $13.4 billion in November and December, up 24% from the same time a year ago. In the first nine months of 2020, sales of video game hardware, content and accessories grew 21% to $33.7 billion over the same period in 2019, according to the NPD Group. games industry is one of the strongest sectors in the pandemic economy. apparel revenue will total almost $256 billion in 2020. Data research firm Statista said that with a projected decline of nearly 29% from last year, U.S. Keep in mind, the video game business is small compared to the apparel market. Exploring an island paradise built precisely to one’s specifications in a game like “Animal Crossing” might be a worthwhile and creative distraction for many, and several fashion and beauty companies, including Louis Vuitton, MCM and Tatcha, are eager to connect with and harness the enthusiasm that Hall Pereira and thousands of other worldwide have shown for this intersection of gaming and fashion.
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